Saturday 17 November 2012

UK government threatens firms over hidden customer data

Image taken from http://en.wikipedia.org/wiki/Loyalty_program
‘The UK government has repeated its threat to legislate if businesses do not voluntarily release data gathered on customers who ask to see it’. This opening sentence on an item of news, 17/11/12, caught my eye. It reminded me of a training event I attended some years ago when the extent of information gathering by major retail companies was revealed and how that information shapes the plans of those companies.

What most of us don’t realize is that as we swipe our “loyalty” or points card we are automatically giving information to the store that supplied us with that card. They get to know our spending habits, what we buy and how often, where we shop and the distances we are prepared to travel to obtain the goods we require. Just how much information is gathered, stored, and used is difficult to determine. After all, we don’t really know and we don’t have access to our information normally.

I was reminded of a verse in the Bible. ‘All things are naked and opened unto the eyes of him with whom we have to do’. The writer is reminding us that there is a God to whom we must answer one day. That God does not merely record our shopping habits but stores every detail of our thoughts, words, and deeds. If we stop to think about it we must realize that the Biblical conclusion based upon the evidence gathered is accurate: ‘all the world . . . guilty before God’. Can we really question that fact when every detail of our life is scrutinised by God?

However, the good news is that God has supplied a Saviour, the Lord Jesus Christ. We can have our sins forgiven. We can know our guilt removed. Through the death of Jesus Christ upon a cross outside of Jerusalem some 2000 years ago, we can find salvation. Through faith in Christ – a confession of our sin to Him and a willingness to trust and follow Him in our lives – we can be saved from sins guilt and penalty. Those who have come to faith in Christ can speak of the burden that has been lifted from their life. They can speak of the joy of forgiveness and peace with God. Can you? The Christian life is not easy but a relationship with God in Jesus Christ is the best in life!